A quantum leap forward in the plugin subscription model www.pluginplay.co
If you are familiar with the field of audio, then you know that utilizing many and variable VST plugins and virtual instruments is necessary for the modern music production, mixing or mastering. Yet, in spite of the high cost of these tools, most artists prefer to own, rather than rent. Well, at least those that do not resort to software piracy to secure the tools of their trade.
Why is that? One of the reasons is no doubt that many prefer the peace of mind which comes with owning a permanent right to use a given plugin, even if that plugin soon becomes outdated, or is not best suited to all of their potential projects. A one-time payment feels safer than monthly and owning the plugin means that you can use it whenever you need without any strings attached.
Another reason is that artists find it difficult to keep track of all their active subscriptions, particularly when many require active intervention to cancel. Their end costs when they sign up to a yearly or monthly subscription may therefore be considerably greater than what they initially thought they would be paying.
Why does the subscription-based model for audio plugins not offer a more attractive model? One reason may be the absence of competition (Splice, Gobbler) and the other is a small market, in which not all the plugin developers are ready yet to make such a business move. PluginPlay aims to aggressively change both aspects.